CAPABILITIES

When you bring me on, you get a versatile creative lead who’s ready to deliver razor-sharp vision and strategy for your brand. I develop creative assets that drive consumer engagement, market share, revenue growth, and profitability through visual experiences and compelling content across digital, print, and everything in between.

You also get a people-focused professional who excels at bringing out the best in top talent. Whether overseeing large, matrixed organizations or small, agile teams, I emphasize continuous learning, cross-functional dialogue, and boundary-pushing ideas while fostering a culture of empowerment and camaraderie.

MY CREATIVE MIX

  • Brand Development

    My expertise will guide you through positioning and repositioning, product launches, and category/line extensions. Backed by insightful competitive research, I’ll spearhead story development and content creation across channels such as multimedia, social, events, influencer and loyalty marketing, web, mobile, TV, merchandising, and UI/UX—all while ensuring it’s properly interpreted across global markets.

  • Team Management

    To build the right foundation, I’ll define your labor needs and structures, outline roles and responsibilities, and determine when you’ll want to enlist outsourced talent. Once your team is in place, I offer guidance and support through training and mentoring. As your brand evolves, I’ll help reevaluate and rightsize through milestones like mergers, acquisitions, and divestitures.

  • Process Implementation

    I’ll get your creative ecosystem running smoothly by establishing smart processes from concept development to execution and manage day-to-day functions to keep it on track. By implementing best practices in working cross-functionally, I’ll facilitate the workflow between internal teams, external vendors, and agencies.

  • Financial Management

    I design budgets for creative teams, development, and execution from the perspective of a creative, understanding exactly what goes into the process and taking the dynamic nature of the industry into account. I’ll monitor and maximize ROI and handle planning and reporting to deliver insights that help your brand thrive and keep CFOs happy.